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En fonction de la marge bénéficiaire escomptée avec le programme d'affiliation de casino PPC, le prix optimal par clic serait probablement en deçà de 50 centimes. Les expressions-clés populaires pouvant souvent faire gagner beaucoup plus que cela, il est donc logique de soumissionner moins d'argent pour les termes moins recherchés, afin .
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